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Search Engine Optimisation, or SEO for short, is a process that involves a number of on-page and off-page operations that are meant to result in a high position and traffic in Google search results, AKA SERPs.
Proper SEO can help propel your website to the top in organic search results for keywords and phrases that are important to your business.Contact us
Search Engine Optimisation with Neadoo Digital
If you’re responsible for the growth of your Company as an owner or Marketing Manager, one of the most important things you should take care of is making sure that your clients can find you.
Have you ever stopped to consider whether you’re done everything you could to let your clients know you exist?
Here's a little checklist:
Can you see your website after googling phrases that are the most important for your business?
Do you have a website but have never promoted it online?
Is your website still in the works and you haven’t considered a promotional strategy yet?
Are you unhappy with the current traffic and conversions of your website/e-commerce?
Would you like to expand your business to new markets and increase your company revenue?
Do you want to become a leader in your industry?
Are you aware that Google Presence is pretty much mandatory if you want your clients to reach and trust you?
What is Search Engine Optimisation?
SEO can be divided into Local SEO and Global SEO. Depending on the intended range of your campaign, you should go either local or global, but you can actually benefit substantially by going down both routes at the same time.
However, If you don’t know which type of SEO you should focus on first, we are here to help you by providing professional, business-focused advice.
No strings attached – you can ask freely, without hesitation. Here is a link to book your free SEO consultation. If you’d like to know more, read the rest of the page, and we’ll try to explain it to the best of our abilities.
Why should you consider SEO?
Increased online visibility & brand recognition
By optimising your website, you are ensuring optimum visibility on the world’s most popular search engine. At the same time, you are helping build your website’s authority.
Increased website traffic, as well as conversions
A natural consequence of high positions in organic search results is an increase in website/e-commerce traffic. The easier your website is to find, the more people will visit it, which in turn enhances the chance of them using your services!
Reaching a very well-defined audience
Your website will appear in Google search results for keywords related to your field of operations. This means that we will only reach people looking for specific products, services and information.
SEO won’t yield immediate results. This is a fact. Any company claiming they can provide you with immediate SEO results is most likely not to be trusted. SEO is a long-term process that offers stable results – as long as it is run by experienced specialists following the best Google practices, of course.
Free website hits
It goes without saying that SEO has a price. However, you shouldn’t be paying for the cost of entering your website – instead, you should pay for the operations we perform and the traffic you receive.
Reliable, unobtrusive form of promotion
Users have a lot of trust in organic search results. Additionally, this form of website promotion carries no negative connotations. It’s safe to assume that most of us have encountered ads that are incredibly intrusive with how they bombard us with their message through radio, TV, and the Internet. Do they ever achieve their intended results?
Or do they do the opposite, irritating you? Thanks to organic SEO, your website will show up exactly when the user needs it.
No need to search for clients – they’ll find you!
Thanks to SEO, your website will show up in the search results of potential clients whenever they need your services. SEO, at its core, is all about pulling the client in instead of pushing your services on them, so with the right approach on our part, they will find you.
Unlimited range of promotion
This form of promotion doesn’t limit your capabilities at all. If your website can reach the top spots for keywords, they will be visible in Britain, the US, or any other country that we direct our search operations to.
Result analysis potential
Can you measure the effects of your ads displayed on banners in public spaces, radio ads, or newspaper ads? In the case of SEO, the results are easy to measure thanks to the robust analytics tools that measure traffic alongside its source.
SEO remains one of the cheapest ways of gaining online traffic. For a relatively low cost, your website can show up in the most popular search engines. Additionally, you have full control over the budget and you can reach a target demographic that is actually interested in your services or products.
SEO gives you the opportunity to establish your brand as an expert in your field. Through professionally written content, advice blogs, and social media profiles where you can respond to queries as a business entity.
Brand building, AKA Digital PR
Did you know that the number of businesses discovered by clients through active internet searching amounts to an average of 67%? It’s undeniable that SEO plays an integral part in building your brand’s presence online through obtaining valuable links, as well as overall improvement of visibility wherever a potential client visits.
And you can’t make them buy your product unless they’re aware that you exist, can you?
How are search results constructed?
Google’s first page doesn’t comprise of exclusively organic search results – there are also paid ads, maps, knowledge panels, and various other elements that make up the Google AI Algorithm.
At the top of the page – the fields marked as “ad” – are paid results or Google Ads. The ad fields used to be located above, under, and next to natural search results before 2016. Currently, textual Google Ads can appear only above and under the organic results. The only form of Google paid advertisements that can display to the right of the search results are Google Merchant ads. Google maps are indicated by a grey background.
They show up in relevance to local search results and are a separate service. The last two records, marked by a green background, indicate organic search results. The goal of SEO is to put your website in this area.
We know what we’re doing – we’ve been doing it for years!
We only work with the best specialists
We offer clear, unambiguous partnership conditions
We offer a genuinely friendly attitude and, as a result, an incredibly tight and responsive form of partnership
We know how to pick the best solutions and forms of promotion for you
We are honest and diligent. This is what we stand for
How does Google determine the order in which websites get displayed?
The Google algorithm consists of over 200 different factors that determine where your site will land in organic search results. There are changes made to the algorithm almost every day, as confirmed by John Muller from Google’s Search Quality Team:
“Yes, we make changes almost every day.”
As a result, this is a very dynamic environment, and in order to score high in organic search results, there are many factors to consider, including:
- Valuable links
- Website content – particularly its uniqueness, usefulness and keyword density
- UI/UX, Speed and Mobile
- URL and page titles
- Content validity
Of course, this is only a small fraction of algorithm factors. The vast majority are a carefully guarded Google secret. You can find out more about the Google search engine’s functioning from Google Search Quality Team:
“I can tell you what they are. It is content and links pointing to your site.”
Google Search Quality Senior Strategist