AdWords advertisements in local search results
This is great news for companies offering local services – for some time now Google has been providing access to paid AdWords ads in the Google Maps search engine. Thanks to that, you can reach people looking for a company just like yours in a specific town.
Paid ads in Google Maps can be displayed both on computers and mobile devices.
For computers, they can be viewed:
– on the map
– on the search result list under the search box
After clicking an ad
Mobile devices may show ads as scrollable results displayed under the map and search box.Additionally, the ad box can contain information on travel directions and a “call” button that makes it easier for them to contact your company.
AD BILLING
Costs for Google Maps ads are settled using the CPP system.The following three types of clicks are charged:
– click to connect (mobile ads)
– clicking “directions”
– clicking “company information”
AdWords ads in Google Maps offer another chance for you to make your company visible.All you need is to maintain a content-rich virtual business card in Google My Company, turn on localisation add-ons on your AdWords account and rejoice in your new source of contacts.
