This week’s press review focuses on a wide range of topics from the new features Google introduced in their online platforms and mobile apps to introductory tutorials on how to devise an SEO campaign without any technical steps.
1. Google My Business Listings Can Offer Discounts to New Followers
Google My Business is an exciting new way you can help customers find your business through Google’s search engine and social media. Google created the platform specifically with online and customer-oriented businesses in mind, so you have access to a lot of exciting features from creating custom banners and designs to exporting your assets and building a website for your business. In its newest effort to bolster the features of the service, Google has decided to let businesses offer coupons and other forms of discounts when people decide to follow you or sign up with you for the first time. It is a powerful new tool you can use to attract more customers and incentivize them to be recurring ones.
2. Five Easy SEO Strategies: Increase Search Engine Rankings and Gain Qualified Customers
While we share a lot of highly technical articles in our press reviews, it is extremely important to go back to the basics from time to time and present an article that’s fun to read, informative, and doesn’t require much technical knowledge. If you are interested in brushing up on the basics and reading up on five simple but effective strategies that you can immediately use in your SEO campaigns, you should give this article a read.
3. Possible Google Search Algorithm & Ranking Update June 19th
It seems that there has been increasing chatter and rumors going around in the SEO community signaling the possibility of a new search algorithm and ranking update. This is entirely possible given that Google recently announced that they’ll be rolling out the updates in small chunks to give SEOs more time to respond and adapt their websites and campaigns to it.
4. Google Ads App Now Has the Ability to Create & Edit Responsive Search Ads
Google Ads app is a mobile ad platform that lets you manage and create new ad campaigns directly through your mobile. The added flexibility and ease of use make the app a popular platform for many business owners and freelance SEOs to handle campaigns on the fly. Google sees the potential as well, and that’s why they’ve been trying to strengthen its features and ensure it is one of the best ad management platforms on the market, and in that effort, they’ve recently added support for creating responsive ads on the app. This is a new and exciting new way of creating ads that will give you more creativity and choice in deciding how you’ll market to your clients.
5. I Got 103 Blog Post Ideas in 30 Minutes: Here’s How to Do It
An essential part of outreaching and marketing is writing informative and appealing blog posts for your customers. The blog posts not only help you drive organic traffic to your brand, but it also gives you a voice and helps you establish yourself as both reliable and knowledgable. Although most people give up on it because it is really hard to come up with interesting and informative ideas that your clients might enjoy to read. Well, this article helps you with just that, it contains a detailed step-by-step explanation on how to come up with ideas for your blog that your clients are interested in and you’ll have fun writing.
6. Google Webmaster YouTube Channel Breaks 300k Subscribers
The Google Webmaster YouTube channel just passed its 300K subscriber mark, and this isn’t only relevant to Google showing the quality of their channel and the popularity of their platform, but it is an important point for all of the SEO world. The SEO world has been nebulous, lacking any clearly defined rules or logic governing the industry, but with the advent of Google’s various SEO shows, blog posts, and tutorials, the industry is turning to more concrete strategies that are sure to help the industry become better.
7. How SMBs Can Effectively Manage Their Online Reputation on a Shoestring Budget
Survey after survey shows that the younger generation cares about the company’s ethics and reputation before doing business with them, from how environmentally friendly they are to how they treat their employees, and if you want your business to grow in this new business environment, you need to learn how to manage your company’s reputation. This article goes into depth on the strategies you can employ to bolster your public image while keeping the costs down to a minimum – engaging with your clients and ensuring you conform to the values they highly regard is a great way to build a good image for your business.
8. Google Asks: Want A Nofollow Filter On The Internal Link Report In Search Console
Gary Illyes, an employee at Google, recently conducted a poll asking his followers whether they like to see a toggle or filter that highlights the links that are ‘nofollows’ and those that are ‘dofollows’. This could be really useful for webmasters to ensure their site’s authority is high and they don’t point to any undesirable website by mistake. In the series of tweets, he also said that Google absolutely doesn’t want to add the same feature for external links, because the spammers will have a fields day with it.
9. Google Search Console Removes Ability to Set a Preferred Domain
Google is removing your ability to set the preferred way of your web site’s URL displays in Search Engine Result Pages. You previously had the choice of telling Google if it should put the ‘www’ prefix in front of your site’s link or not. Although, this shouldn’t be a major issue as you still have a couple of ways you can still tell Google the canonical way of displaying your website.
Current trends show that Google is really investing in its Ad platforms and want to provide better services to SEOs, be it introducing new features, asking SEOs what they want on Twitter, or depreciating old and useless features. You should definitely keep an eye on what Google does with their brand going forward.
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