SEO Press Review #19

Welcome to this week’s press review. You’ll find a diverse array of articles that pertain to various areas of search engine optimization. Each article discusses a unique problem and presents efficient solutions in dealing with them – all worth reading.

1. Learn How to Effectively Employ SEO Audits

SEO audits are useful tests that let us know what’s wrong with our website and which SEO best practices we’re not implementing. It acts as a guideline we can compare our progress to. However, there is one glaring weakness in automatic SEO auditing that we need to address. When you get a list of things you need to fix and stuff you’ve yet to implement, you can’t possibly know which advice is useful, which error is causing problems and contribute to decreasing your rankings, and which strategy will be useless. You need a way to make sense of SEO audits and prioritize tasks. This article will help you do just this.

Read more: Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization – Whiteboard Friday [moz.com]

2. Pay Per-Click or Organic Traffic – When to Employ Each Successfully?

To choose organic traffic or pay-per-click ads, that’s the ultimate question that faces marketers. PPC ads offer a strong boost to your website and can drive much-needed traffic immediately to your products. To contrast, organic traffic needs time to build, and you’ll probably be working on it for at least a month before you see any noticeable results. That’s why it is extremely hard to decide which approach to use or how to combine them. Luckily there are a lot of guides on the internet, and this is one of the better ones – so you should definitely check it out.

Read more: SEO vs. PPC: Which Should You Use? [ahrefs.com]

3. See How the Way You Structure Your Blog Might be Hurting You

Link depth refers to the number of clicks you’ll need from the main landing page to get to any specific piece of content – it seems that Google takes it into account and assigns some value to it when ranking pages on its SERP. A recent study has found that due to how blogs structure their content, a lot of them get hurt in the rankings. By reading this article, you’ll learn how to improve your blog’s ranking by making some small changes in how your website is structured.

Read more: Study Finds the Structure of Most Blogs May Be Hurting Search Rankings [searchenginejournal.com]

4. According to Google, Website Traffic Doesn’t Matter in Rankings

According to a new statement from the Google Webmaster’s twitter, the referral traffic your website receives isn’t a ranking factor. This is really surprising as most studies and researches show that referral traffic strongly correlates with a better ranking, although there might be confounding variables that could explain this phenomenon. A lot of SEOs are already raising doubts about this statement, Google is notorious for not publicly stating things they base their SERP rankings on.

Read more: Google: Web Site Traffic Is Not A Ranking Factor [seroundtable.com]

5. What is Google’s Knowledge Panels, and How Can You Use It?

Knowledge panels are those information boxes that appear on the side when you search for a brand or famous figure – it can be a really quick way to recognize and learn about something and it saves the person a click. If you are running a personal website or a brand, it would do you good to implement the code necessary for Google to be able to generate and display a knowledge panel when people search for specific keywords. There are a lot of details involved, but this article should give you a really good idea on how to implement it successfully.

Read more: Google’s Knowledge Panel: What is it and how to get one? [yoast.com]

6. Some Strategies that Will Make Your Website More Stylish and Creative

In today’s internet, if you want people to give your website attention and read what you have to say, you need to choose a creative design for your website. Although creativity is hard to measure and there are no concrete measures for it, you can still follow a few simple guidelines that will help you get a presentable and stylish website. This article concentrates on a few of those steps, and following it should help you develop better websites.

Read more: Proven Strategies for Building Creative Websites That Get Results [1stwebdesigner.com]

7. 6 Link Building Strategies for Big Brands

Link building is one of the most complex parts of SEO – there are a lot of strategies and methods to help you get a lot of links pointing to your website and choosing a few that will provide useful for your own campaign can be difficult. Businesses need different link building techniques depending on their sector and size, and this article focuses on 6 strategies big brands and medium-sized companies can use to capitalize on their size and do effective link building.

Read more: 6 Link Building Opportunities That Big Brands Often Miss [searchenginejournal.com]

8. 15 Reliable and Necessary SEO Plugins

The plugin market place in WordPress is vibrant and successful – it contains high-quality plugins produced by big companies and it also contains simple plugins that an amateur created in an hour. It is probably one of the biggest reasons WordPress as a platform has been so successful. The reason it has become so successful is one of the reasons for its downfall, however. Many of the plugins aren’t official and expose websites to security risks, and it is difficult to know the better-quality plugins from the worse ones. This article, however, tells you about 15 extremely reliable plugins that you can use in your websites without fear.

Read more: 15 Best SEO Plugins for WordPress (Tried & Tested) [ahrefs.com]

9. 31 Key Performance Indicators – Learn How to Measure Your Campaign’s Success

Marketing without data is just shooting in the dark and hoping something sticks, to mix metaphors. The thing you need to be sure of is that without extensive knowledge of how effective is every part of your marketing, you’ll end up wasting a lot of money on stuff that doesn’t work and doesn’t improve the quality of your campaigns. To this end, this article will show you 31 KPIs (key performance indicators) that will help you measure your performance in a veriety of ways. If you want to succeed, you need to keep track of them.

Read more: 31 Marketing KPIs to Use In Your Campaigns [webris.org]

Conclusion

This concludes this week’s press review. Although almost no news article was discussed, nonetheless, the various tutorials and studies still shed important light on the internet marketing and search field.