SEO Press Review #2

SEO is changing rapidly, and you need to keep up with the news if you want to be successful at your job. Especially since the recent major update by Google, there’s a lot to learn.

Content Marketing 2019: Seven tips to improve your strategy

A relatively basic article going over the basics of marketing while shedding light on the new trends in 2019. It’s always good to brush up on the basics and look at marketing broadly.
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Google Patent Update Suggests Change to Anchor Text Signal

Google has come a long way since its days of just tallying up inbound links. A patent filed by Google has recently surfaced, which shows Google no longer looks at the anchor text alone to rate an inbound link but the text around the link, too. Depending on how and when Google implements this feature, it could be quite disruptive.
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Google’s March 2019 Core Update – Full Analysis Of Over 1,700,000 Pages

Google updates usually disrupt our work, and we have a hard time figuring out what changed. How can you solve that? By having access to a huge portfolio of websites and analyzing the data methodologically. In this article, you’ll find a data-based approach to finding out what did Google do this time.
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March 12, 2019, Google Core Algorithm Update – A Softer Side Of Medic, Trust And The Link Graph, Quality Still Matters, And The Importance of the “Kitchen Sink”

Another analysis of the update – focusing more on the technical side of the update. The article clearly shows the importance of having quality content on your website and the penalty of technical mistakes when coding the website. Google favours optimized and functional websites, and they are ready to incentivize it through SE ranking.
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Search Console reporting for your site’s Discover performance data

Discover is a feature within the Google Search app that helps users stay up-to-date on their favourite topics without needing to type in a search query. This blog article by Google helps you learn all about Discover and how you can measure your performance on it.
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How This Skincare Brand Used Influencer Marketing to Explode Sales

Influencer marketing is when you pay “influential” people and internet celebrities to place your background in their photos and posts. Read the story of this skincare brand that used this form of marketing to staggering success. It’s always interesting and illuminating to read up on successful marketing campaigns, and this one includes its fair share of useful information.

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Facebook Imposes New Limits on Groups, Pages and Admins

Since Facebook came under scrutiny during the 2016 US elections, the company has been trying various approaches to regain the trust of its users. In the newest episode, Facebook is adopting a new algorithm that will extremely limit the reach of fake news and dubious websites, and you should read the article to understand the far-reaching consequences of this new algorithm.
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Instagram to Stop Recommending Content That Almost Violates Guidelines

Instagram has always been a place for dubious content, and Facebook is finally deciding to do something about it. The company is going to implement algorithms that will penalize posts that come close to breaking the guidelines. There have been multiple accounts that have risen to popularity by toeing the lines of Instagram’s lax guidelines, and it seems they won’t be able to do it anymore.
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Conclusion

This week’s articles were in-depth and data-heavy, which attests to their quality. Facebook’s algorithm changes are expected, but its effectiveness is yet to be seen, and Google, as always, is doing its own thing.