SEO Press Review #8
1. Resource Page Link Building: The Only Guide You Need
Resource pages are curated webpages that link to useful websites that provide crucial services. There are resource pages for every business sector out there, and search engines and consumers, both, look at them to determine a website’s trustworthiness. Resource page link building is the second most popular method of link building right after backlinks from guest posts and content publication. This is because it is efficient, scalable, and proven to work. This article gives you a very in-depth guide on resource pages, how to approach them, and ways you can incorporate it into your SEO toolkit.
Read more: Resource Page Link Building: The Only Guide You Need [ahrefs.com]
2. A New Look for Google Search
The Google Search result page has changed yet again, and this is, allegedly, to present the information more concisely and increase the information density of the pages. A lot of things have changed, but the major things are:
- The way an ad is marked is less obvious now, and the text is no longer highlighted in green.
- The icon and the link of the website appear at the top instead of the bottom.
- There are plans to add more action buttons like purchasing cinema tickets, etc.
Read more: A New Look for Google Search [blog.google]
3. Google Moves Hotel Pricing Chart into the SERP
Google is now providing pricing charts showing how expensive a hotel is on each specific day and its price relative to other hotels on its search engine result page. This means, that going forward, the room prices will have a much bigger effect on driving organic traffic to a hotel’s website. Digital ads by travel bands have exceeded 9 billion dollars per year recently, and this number is only going to grow, and this feature is sure to shake the industry. That’s why every SEO who works with hotels and travel agencies should learn the full ramifications of this.
Read more: Google Moves Hotel Pricing Chart into the SERP [searchengineland.com]
4. Google Search Console Speed Report Will Be Slow To Come
Google decided to announce a new Speed Report feature in its Google Search Console, which will breakdown how fast consumers can reach your website into three categories (slow, average, and fast). Since we’ve known for a while how important is speed to rank higher organically, this feature would be really useful. Sadly, Google just announced that it’ll take more time until they’re able to release the tool to the public.
Read more: Google Search Console Speed Report Will Be Slow To Come [seroundtable.com]
5. Google Map Pins With Your Company Logo
Google is introducing a small change to Google Maps – instead of a generic design, when you pin companies in Maps, the pin will be their logo. This could have some effect on Company discoverability because generic logos will get buried and outstanding logos will make your company more prominent on the map. Although, the details of this change aren’t public yet.
Read more: Google Map Pins With Your Company Logo [seroundtable.com]
6. Google: Two Web Sites Out Of One Won’t Result In Twice As Much Visibility
Recently, John Mueller, webmaster trends analyst at Google, was asked on Twitter if it is better to divide a website into two to drive more organic search to both or whether it is better to only have one website. He unequivocally replied that dividing your website into two most definitely doesn’t mean twice the traffic. You should, instead, focus on creating one excellent-quality website and make sure high-authority websites link to it.
Read more: Google: Two Web Sites Out Of One Won’t Result In Twice As Much Visibility [seroundtable.com]
7. Google has fixed the indexing issue from Thursday night
Due to the series of new releases, Google has been facing a lot of issues related to indexing, de-indexing, Google News, etc. That’s why these past few weeks has been a cat- and-mouse game between Google fixing the bugs and more bugs surfacing. Although, Friday night seems to be the last day where most major bugs were fixed.
Read more: Google has fixed the indexing issue from Thursday night [searchengineland.com]
8. Nine Types of Meta Descriptions that Win More Clicks
The meta description is one of the most important elements of SEO. Not only do search engines put disproportional importance on it, but it is the main piece of text most people will ever read about a web page. Perfecting it will go a long way towards getting more links and rising in the SERP organically. This article is about nine ways you can write the meta description to accommodate different needs and businesses.
Read more: Nine Types of Meta Descriptions that Win More Clicks [searchenginewatch.com]
9. Take a Stand: Building Links Through Social Responsibility
A lot of polls and studies show that the younger generation is more concerned about social justice and the environment, and they care about buying products and doing business with socially responsible companies. If you have a way of making your business more environmentally friendly without too much cost, you should capitalize on the opportunity and make sure the people who visit your website know about it.
Read more: Take a Stand: Building Links Through Social Responsibility [searchenginejournal.com]
10. How to Build Links via Non-Traditional Email Outreach
Email outreaching is crucial if you want to have a successful SEO campaign, and if you know how to optimize the outreaching process, you’ll cut the costs and the time you spend on each campaign. Most email outreach articles are very generic and go straight into the spam folder, and you need a strategy to make sure you stand out. This article will guide you through coming up with such a strategy and increase your success rate with email outreaching.
Read more: How to Build Links via Non-Traditional Email Outreach [searchenginejournal.com]
11. The Middle Ground for Single Keyword Ad Groups (SKAG)
If you plan on paying for ads to promote a brand and increase a website’s visibility, PPC (pay per click) is perhaps the single most important metric to judge your performance by. A single keyword per ad group is a layout of how you should structure your campaign to get the lowest PPC – it allows for a more fine-tuned targetting and greater flexibility, but it comes with a lot of downsides, too. That’s why it is one of the controversial tactics used in the SEO world.
Read more: The Middle Ground for Single Keyword Ad Groups (SKAG) [searchenginewatch.com]
12. Top 10 Personality Traits Marketers Need to Succeed [Study]
If you want to expand your agency and bring new people on board, you need to know about their personality, how compatible they are with your agency, and what are their skills. One of the trickier things to decide on is what kind of personality is right for your business because it isn’t like years of experience or hard skills – it can’t be easily measured. Well, until now, a study tried to measure the most important personality traits that make a successful marketer. This study should help you make more informed decisions on what kind of person you need in your company.
Read more: Top 10 Personality Traits Marketers Need to Succeed [searchenginejournal.com]
The in-depth articles this week touched on a few key elements that are important for any SEO agency:
- How to use SKAGs and get a lower PPC.
- What kind of personality traits do you need in your marketers.
- How to write a great meta description.
- How to use the younger generation’s greater interest in the environment and social justice to promote your business.
All of these will help you become a more successful SEO.